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Alan Sugar

Alan Sugar

Founder of Amstrad and star of the UK version of The Apprentice

24 March 1947 United Kingdom Verified by our editors
Age
79 yrs
Birthday in 138 days
Works listed
1
Autobiography
Honours
1
Most recent 2000
Profile views
2
0 followers

Lord Sugar is a British businessman who founded the electronics company Amstrad in 1968, selling affordable hi-fis, personal computers and word processors in the 1980s. He later owned Tottenham Hotspur and has hosted the BBC’s The Apprentice since 2005.

Biography

Background

Sugar grew up on a council estate in Hackney and started selling car aerials and electrical goods from a van as a teenager.

Amstrad

He founded Amstrad (Alan Michael Sugar Trading) in 1968. Its cheap hi-fis, the CPC 464 home computer (1984) and PCW word processor (1985) were hugely popular. In 1986 Amstrad bought Sinclair’s computer business and launched low-cost IBM-compatible PCs.

Football

He was chairman of Tottenham Hotspur from 1991 to 2001.

The Apprentice

Since 2005 he has hosted the BBC’s The Apprentice, known for the catchphrase “You’re fired!”. He was knighted in 2000 and made a life peer in 2009.

Timeline

  1. 1947

    Born in Hackney, London, England

  2. 1968

    Founds Amstrad

  3. 1984

    Amstrad CPC 464

  4. 1985

    PCW word processor

  5. 1986

    Buys Sinclair’s computer brand

  6. 1991

    Chairman of Tottenham Hotspur

  7. 2005

    The Apprentice begins

  8. 2009

    Life peer

Notable works

  • 2010

    What You See Is What You Get Autobiography

Awards and honours

  • Knight Bachelor

    2000

Did you know?

  1. 1

    Amstrad made satellite dishes for Sky in its early days.

  2. 2

    He sold Amstrad to BSkyB in 2007.

  3. 3

    He left school at 16.

Connections

Frequently asked

Who is Alan Sugar?

Lord Sugar is a British businessman who founded the electronics company Amstrad in 1968, selling affordable hi-fis, personal computers and word processors in the 1980s. He later owned Tottenham Hotspur and has hosted the BBC’s The Apprentice since 2005.

How old is Alan Sugar?

Alan Sugar is 79 years old, born on 24 March 1947 in Hackney, London, England.

Where is Alan Sugar from?

Alan Sugar was born in Hackney, London, England.

What is Alan Sugar known for?

Alan Sugar is best known for Founding Amstrad (1968); cheap PCs and word processors; The Apprentice UK.

What awards has Alan Sugar received?

Notable honours include Knight Bachelor (2000).

References

  1. Alan Sugar — Wikipedia. Wikipedia. Retrieved 4 November 2026.
  2. Alan Sugar — IMDb. IMDb. Retrieved 4 November 2026.
  3. Alan Sugar — Goodreads author page. Goodreads. Retrieved 4 November 2026.
  4. Alan Sugar (Q336520) — structured data. Wikidata. Retrieved 4 November 2026.

Includes material from the Wikipedia article “Alan Sugar”, licensed under CC BY-SA 4.0. That text is available under the same licence. Learn more

About this profile

Cite this page

“Alan Sugar.” TrackFame, last updated 5 November 2026. https://trackfame.com/person/alan-sugar

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